<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.desperspectives.ca/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/insights/lessons-on-vietnam-digital-behaviour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/2a61a97b-a6c6-4359-9422-350cbe9820d4/unsplash-image-6wdRuK7bVTE.jpg</image:loc>
      <image:title>Insights - Lessons on Vietnam’s Digital Behaviour - “Mobile-first” is not a trend here.</image:title>
      <image:caption>It’s the default.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1774459529773-GMJH6EJ77ZJ903DAFIZL/unsplash-image-EPeK7w5Eeic.jpg</image:loc>
      <image:title>Insights - Lessons on Vietnam’s Digital Behaviour - 2. QR codes are everywhere</image:title>
      <image:caption>(and people actually use them)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/bb8b81c5-ba98-424f-84f6-a8ad4c4b8ef9/Mien-Thao-Moc-Cafe-Saigon-featured-image.webp</image:loc>
      <image:title>Insights - Lessons on Vietnam’s Digital Behaviour - 3. Design culture is strong</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1774462044230-QJLZXG8M4WPJ7IAHMQG3/unsplash-image-NqOInJ-ttqM.jpg</image:loc>
      <image:title>Insights - Lessons on Vietnam’s Digital Behaviour - 4. Speed Matters More Than Perfection</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/insights/from-google-to-gpt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1771273343171-8E37MQV58UUOZPM92CMY/unsplash-image-bUUrG6CMHiA.jpg</image:loc>
      <image:title>Insights - From Google to GPT. Is Your Website Ready for AI Discovery? - The question is no longer, “Does Google understand this page?”</image:title>
      <image:caption>It’s now, “Can an AI model extract meaning from it?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/11c375db-af57-4ee8-85ca-e141ff2052f7/Book1.pdf.png</image:loc>
      <image:title>Insights - From Google to GPT. Is Your Website Ready for AI Discovery? - Make it stand out</image:title>
      <image:caption>Google versus AI Discovery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/insights/beautiful-website-vs-seo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/b2dc557b-f0fc-4789-b311-58e53b6f97cf/Laptop+with+Des+Perspectives+on+screen+in+spacious+white+room.png</image:loc>
      <image:title>Insights - The Tension Between Beauty and Being Found - Make it stand out</image:title>
      <image:caption>Design choices shape perception before content is read.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/837331de-6cd0-451a-bf68-47494834df28/unsplash-image-lBnSmDYGxvs.jpg</image:loc>
      <image:title>Insights - The Tension Between Beauty and Being Found</image:title>
      <image:caption>Websites should focus intent, not disperse attention.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/insights/when-visuals-override-seo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1770272994983-FW0HLWXHWM33EFTERK37/unsplash-image-lwaw_DL09S4.jpg</image:loc>
      <image:title>Insights - When Visuals Override SEO, and Why It Sometimes Works - Apple:</image:title>
      <image:caption>The clean lines of Apple products carry forth in their minimalist website design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1770273252485-AD6IVREIGV079SVAUUYI/unsplash-image-LsAKqT7hd9k.jpg</image:loc>
      <image:title>Insights - When Visuals Override SEO, and Why It Sometimes Works - Aesop:</image:title>
      <image:caption>Choosing Mood Over Discoverability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1770273443554-KPWCJ69O26ISG52V65LN/unsplash-image-gM8L2eUCVRE.jpg</image:loc>
      <image:title>Insights - When Visuals Override SEO, and Why It Sometimes Works - Squarespace:</image:title>
      <image:caption>Copying the Look Without the Context</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1767769047160-ED6B8JFPA35WFJIUIVFE/unsplash-image-IHtVbLRjTZU.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/b7652147-3efa-4d53-85ea-e6d304fb1d17/unsplash-image-2X8HBYEEEW8.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/2a5d6553-709d-4dec-8ef6-0340900ec03d/unsplash-image-rDwIXsgb2LY.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1768180762328-LZLTM8CJ8SNXNU6GGQT2/unsplash-image-Iq9SaJezkOE.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1768181616350-GY03C2UNVGA20CM2SY4W/unsplash-image-BcjdbyKWquw.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/29910506-97cc-4a85-a01b-578cf3332029/Dez_AboutUs.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1768186101692-A6RKB4Q0SNMQSIOTL41S/unsplash-image-EjJ7ffSd8iA.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69576a484951a93105d15de9/1767833546732-U33586A89ZKQ4AML66UT/unsplash-image-qE_EFkplRTU.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/services/clarity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/services/optimize</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/services/buildgrow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.desperspectives.ca/services/ongoingsupport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
</urlset>

