ABOUT
I bring clarity to the parts of your business that feel tangled online.
Des Perspectives is French in origin — loosely, "some perspectives."
The name reflects how I approach strategy: through looking at a business from more than one angle at once: what it sells, how it's found, and what the numbers say.
WHY WORK WITH ME
Thirteen years in rooms where trust was non-negotiable.
For over thirteen years I worked in project management consulting, delivering complex, Indigenous-focused projects across regulated, multi-stakeholder environments — multi-million-dollar budgets, federal agencies, and collaboration with Chiefs and Councils, where governance, accountability, and trust were essential.
That experience shapes how I approach digital strategy today: thoughtful, structured, and grounded in real-world constraints. It's also the thing almost no other digital freelancer can credibly claim.
WHO I AM
Desiree Preston
I was born and raised in Singapore and moved to Vancouver in 2011, expecting change but not realizing how much it would shape my career. I hold a degree in English Literature from the National University of Singapore and a degree in Psychology from the University of British Columbia, a combination that strongly influences how I think, communicate, and make decisions.
HOW I WORK
Calm, prepared, straightforward.
I come prepared, with data synthesised into clear, practical insight. I aim to simplify rather than overwhelm: I gather information, step away to assess it properly, and return with clear recommendations. You're always part of the decision-making, with enough context to feel confident about the direction we take.
I operate as a principal-led practice. You work directly with me throughout an engagement. When a project needs specialised expertise, I bring in trusted collaborators while remaining fully accountable for direction and delivery.
WHY DIGITAL
Because digital work compounds.
Small decisions in structure, content, or SEO add up to a meaningful impact when they're aligned and working together. I approach digital marketing as part of a larger system, not a collection of isolated tactics. My role is to bring the pieces into alignment.
WHERE I’M BASED
Vancouver, working everywhere.
I'm based in Vancouver, BC, but have spent over a decade working both in person and remotely for clients across Canada and globally. We can shape your strategy together in person, remotely, or in a hybrid model that suits your schedule.
WHERE DO I START
Most clients start with an audit.
A website audit gives you clarity before deciding what to do next. The free SEO audit is the easiest first step. If you don't have a website yet, that’s not a problem. Send me a message about your goals and we'll schedule a call to customize a digital roadmap for you.
HOW I THINK
Strategy over trends.
Structure over guesswork.
There is a magical moment amidst the chaos where something clicks, and things start making sense.
The answer is usually hiding somewhere in the half-formed ideas, weird details, conflicting opinions, and “we’ve always done it this way” assumptions. I like staying with it long enough for a clearer pattern to show.
I’m not interested in chasing trends for the sake of looking current. I’m interested in what fits, what works, and what people can actually keep doing once the excitement wears off.
NEXT STEP
Let’s see where your website really stands.
Start with a free SEO audit of your website. No commitment, no pressure.
Or if you’re unsure where to start, reach out and we’ll find the right first step together.