Insights
Musings on digital strategy, design, and marketing.
Shaped by perspective and informed by real-world observation.
WTH is vibe coding? (and should you use it?)
Collins Dictionary named it word of the year. Here is what vibe coding actually means for a small business website, in plain English.
An AI Researcher Just Quit Over Safety Fears.
A researcher who trained AI models at OpenAI and Anthropic just quit, warning both companies are racing too fast. The same week, a swarm of AI agents broke into another company's servers on their own, with nobody telling them to. What it means, and a question I want you to answer.
Stop Asking AI for Advice. Give It a Job.
The Three Places Customers Look for You
Customers judge your business before your website loads. The three places service businesses get found first. The map pack, branded search, and your search snippet.
Your Instagram Posts Have Been Showing Up on Google This Whole Time
Your Instagram and TikTok posts already show up in Google Search. Search Console's new platform properties let you see it. What it means, plus setup steps.
The Question Isn't Whether AI Replaces You. It's What You'd Do With the Time.
Worried AI will replace you? For most small business owners, that's the wrong fear. A more useful question, and a 10-minute exercise to answer it.
You Don't Have a Marketing Problem. You Have a Priority Problem.
You don't have a marketing problem — you have a priority problem. Here's how busy small business owners find the one fix that actually moves the needle.
The Quiet Power of Paper in a World That Won’t Stop Scrolling
In a world that won't stop scrolling, print does the one thing digital can't. It sits still. Here's why paper still earns attention, and how to sequence print and digital so each does the job it's best at.
Being Found Isn't the Same as Being Famous
You don't need thousands of website visitors. You need the right few who are ready to buy. Here's how small businesses get found on Google by the people who matter.
Stop Writing for Google.
Getting found on Google is only the first step. If your website messaging is unclear, visitors may leave before they understand what you offer. Learn how better SEO, clear website copy, and stronger calls to action can help small businesses turn website traffic into qualified leads.
Lessons on Vietnam’s Digital Behaviour
Vietnam’s digital behaviour challenges common North American assumptions — from mobile-first usage to rapid business iteration. A look at how everyday habits shape more effective digital strategy.
When Visuals Override SEO, and Why It Sometimes Works
Visual-first websites don’t fail SEO by default—but they only work when context has already been established elsewhere. This piece explores why some brands succeed where others fail.
From Google to GPT. Is Your Website Ready for AI Discovery?
Search is evolving beyond Google. As AI platforms reshape discovery, your website needs to be built not just to rank, but to be referenced.
The Tension Between Beauty and Being Found
A thoughtful look at the quiet tension between beautiful website design and SEO — and why the strongest websites stop choosing sides.