Insights

Musings on digital strategy, design, and marketing.

Shaped by perspective and informed by real-world observation.

The Three Places Customers Look for You
Desiree Preston Desiree Preston

The Three Places Customers Look for You

Customers judge your business before your website loads. The three places service businesses get found first. The map pack, branded search, and your search snippet.

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Being Found Isn't the Same as Being Famous
Desiree Preston Desiree Preston

Being Found Isn't the Same as Being Famous

You don't need thousands of website visitors. You need the right few who are ready to buy. Here's how small businesses get found on Google by the people who matter.

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Stop Writing for Google.
Desiree Preston Desiree Preston

Stop Writing for Google.

Getting found on Google is only the first step. If your website messaging is unclear, visitors may leave before they understand what you offer. Learn how better SEO, clear website copy, and stronger calls to action can help small businesses turn website traffic into qualified leads.

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Lessons on Vietnam’s Digital Behaviour
Desiree Preston Desiree Preston

Lessons on Vietnam’s Digital Behaviour

Vietnam’s digital behaviour challenges common North American assumptions — from mobile-first usage to rapid business iteration. A look at how everyday habits shape more effective digital strategy.

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